One year diploma course 

(Including Event Management, Media Relations and Content Writing)
This is a professional communication and media-focused course designed to develop skills in public relations, corporate communication, event management, content creation, and advertising.

Course Structure

Paper I: Principles of Public Relations and Communication

• Fundamentals of Public Relations (PR)
• Communication theories and models
• Public opinion and persuasion
• Role and functions of PR
• Ethics and professional standards in PR

Paper II: Media of Public Relations, Event Management and Media Relations

• Media planning and management
• Event planning and execution
• Press conferences and media interactions
• Media relations strategies
• Publicity and campaign management

Paper III: Corporate Public Relations

• Corporate communication
• Reputation and image management
• Stakeholder relations
• Crisis communication
• Internal and external communication strategies

Paper IV: Editing and Production of Publications (Including Content Writing)

• Content writing techniques
• Editing and proofreading
• Publication design and production
• Newsletter, magazine, and digital content creation
• Writing for print and online media

Paper V: Advertising Theory and Practice

• Principles of advertising
• Advertising campaigns
• Copywriting
• Media planning and buying
• Consumer behavior and branding

Paper VI: Cultural Heritage of India

• Indian cultural traditions and heritage
• Cultural communication
• Preservation and promotion of cultural values

Project and Internal Assessment

• Study Paper / Project Report
• Internal Tests
• Viva Voce
• Assessment based on current trends in Public Relations

Career Opportunities

After completing this course, you can work as:

• Public Relations Officer (PRO)
• Corporate Communication Executive
• Media Relations Officer
• Content Writer
• Event Manager
• Digital Marketing Executive
• Social Media Manager
• Advertising Executive
• Brand Communication Specialist

Higher Education Opportunity

Students who successfully complete Group C-2 may be eligible for lateral entry into the second year of the Master of Mass Communication (MMC) program at Guru Jambheshwar University, subject to university rules and eligibility criteria.

 

Skills You Will Gain

• Public Relations Management
• Media Communication
• Event Management
• Content Writing & Editing
• Corporate Communication
• Advertising & Branding
• Public Speaking & Presentation Skills
• Crisis Communication Management